Skin care and hair care is on an upward spiral to going 'all natural,' from the mega brands to locally sourced products. As of late, Brooklyn has been a hub in creating beauty products produced organically. For Brooklyn based proprietors Soapwalla and S.W. Basics, they saw a path for a change through providing alternatives in hygiene care. “[Brooklyn's] kitchens and warehouses are also churning out scores of beauty and grooming products. Most of the companies have a natural bent, making everything from aluminum-free deodorant and paraben-free lip gloss to coconut-oil-based laundry detergent and facial exfoliant made with oats and almonds," according to the New York Times.
Soapwalla was born in a small New York City apartment kitchen one evening, after months of unsuccessfully hunting for face and body products that wouldn't aggravate sensitive skin issues caused by lupus. Soapwalla organic soaps and body products are specifically designed to cleanse with natural ingredients without stripping the oils that skin naturally produces.
Meanwhile, S.W. Basics prides itself on being an "absolutely, positively, 100% truly all-natural line" by carefully sourcing their ingredients. S.W. Basics supports sustainable agriculture by buying only from organic, Fair Trade, or small-farm sources. Adina Griogre, Founder of S.W. Basics states, "Originally, these products were just for me and my sensitive skin. I didn't know if anyone else would like them. It's really tempting, these days, just to cross your fingers and hope that the stuff you put on your body is safe because it smells like wildflowers or claims to reverse aging. But people loved them, and it made me realize that our customers aren't the finger-crossing type. You do want great skin, but you don't want to hurt yourself or the planet to get it."
As more companies sprout up with a focus on being organic, take notice of the natural ingredients found in these products. What are some brands that you have found to be shaking up the beauty scene? Share with us below!